The Future Starts Now

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Last week, in his entertaining post about lily pads, Henrik shared the idea that the future depends only on the present, referring to how we use Markov chains to model customer behaviour without relying on the often irrelevant past.  He reminded me of the invaluable ‘sunk cost fallacy’ life lesson I learnt from a different ‘dismal’ science – economics. Take a look around the web and you’ll find a fair amount of discussion about it. Put simply, Wikipedia defines sunk cost as ‘a retrospective (past) cost that has already been incurred and cannot be recovered.’

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Sep 9

Lily pads: Markov chains and the customer journey

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A good customer experience with a brand is based on the entire customer journey not just the delivery of a quality product or service. So what do lily pads have to do with creating a great customer journey?

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Sep 4

The survivor’s guide to digital marketing internships

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Starting out as an intern for the first time is never easy – particularly in the fast moving and ever changing world of digital consultancy. Navigating acronyms, buzz words and having to learn to use Twitter for something other than catching up on celebrity gossip has been a novel experience to say the least. 

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Seeing is Believing

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Data visualisations are everywhere – communicating serious points on the news, demographic quirks in newspapers and entertaining on Twitter.  We know there are boundless ways of communicating statistics, data or information but how can it be done well?

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The new Gmail unsubscribe button – a chance for marketers to prove themselves

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We knew it was coming – ever since Google announced in February this year they were to introduce an easy way for readers to unsubscribe from their inbox we email marketers have been a little, well nervous, as to what this might mean for our clients. Now that it’s here, we can see that far from being a threat, it opens up an opportunity for us to impress interested readers with effective messaging.

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