It is no secret that data science promises to make many aspects of supply chain management and procurement more efficient.
Much has been written about how data science techniques can improve automation, increase freight usages, track vehicles more accurately, enhance customer interactions and visibility, and help responses to external factors such as weather. But these improvements are only fully realised if businesses are aware of, and avoid, some very common problems that hamper the use of data science in procurement.
Continue reading Here comes the data science bit…
Here at Profusion our clients often come to us with specific requests. However, not everyone is aware of just how much information we can get out of their data. Our data science team strives to exceed clients expectations and find new insights from their data by using a variety of different analysis techniques. There are a standard set of reports that companies should ask for if they are looking to improve their ROI when enriching their email marketing campaigns.
Continue reading 5 questions everybody should ask about their email marketing campaign
The 2015 Wearable Technology Show was a great event; the excitement in the aisles was palpable. Stands ranged from tech giants like Intel & Samsung down to booths with individual entrepreneurs and inventors. The tech on show ranged from fitness monitors to fitness monitors and even more fitness monitors.
Continue reading You have to WEAR them
Some days, my commute is the bane of my life. Overcapacity trains, clogged up bus routes and ridiculous rush hour traffic are not the greatest way to start or end a day. Working in a commuter hotspot like Old Street means that it’s usually busy but during the recent bus strike I had a little extra time for my brain to mull things over. Working in data science, I figured that was a good place to start looking for a solution.
Continue reading How big data can improve your commute
Since I moved to the UK I have always been surrounded by an international circle of people. Although I still hold a Polish passport, I would call myself more European than Polish. In my last 7 years here, I have, perhaps a little naively, only experienced equality. I have always treated everyone equally, overlooking their background, age, sex and professional level. It’s for this reason that I’ve fallen in love with Britain. Even when I finished studying, I was lucky enough to find a job where I could still experience equality. I have been working at Profusion for just a few months and I really feel that although I am only just entering the world of business, my ideas and opinions are as valid as everyone else’s. I am constantly encouraged to speak out, and as someone who is rarely at a loss for words, this works out well for me.
Continue reading Everything you need to know about clustering and how it can help your business
The overarching theme for brands next year (and years after) will be how to finally harness data sourced from inside and outside their organisations. There are many drivers forcing brands to finally mature their handling of data; from scary legal imperatives like the revised Data Protection Act due in 2016/17, to the need to provide quality customer experiences across more and more touchpoints. Better use of data is critical to fostering lasting customer relationships and consequently doing better business.
Continue reading Profusion’s predictions for 2015
How much would you pay for a beer? £2? £4? £6.50? I suppose it depends doesn’t it? Depending on the context you might give a different answer. In your local supermarket £6.50 might seem unthinkable, but at Wembley Stadium watching your favourite team in a cup final it might seem a little more palatable (although ironically the beer will almost certainly be worse quality than you’d get in the supermarket).
Continue reading Understand your customers better than they understand themselves
Before joining the team at Profusion I worked with Forrester Research as the lead analyst on emerging technologies for marketing and advertising. This work was a mixture of research and consultancy covering the zoo of the new and how it impacted consumers, brands and the ecosystems they inhabited. I researched and consulted with scores of Fortune 500 clients on topics such as wearables, Internet of Things, location technologies and new interactive experiences. I even got some good copy on robotics which was somewhat unexpected.
Continue reading Getting it right: the story of context begins with why
I have a confession to make.
I have a problem with time. Not time at work or time at home. Just time in general.
After all, time is continuous right? Everybody is getting old?
Continue reading Conversations with a four year old
It was a Thursday. I remember. I remember it well. I was the Project Architect after all.
We were just about to go live with our newly redesigned website and then something happened. Something unexpected happened.
Continue reading Would you like to kiss?